Indian stationery brands have a rich history that mirrors the country's journey from independence to becoming a global economic power. These brands are more than just products — they are cultural touchstones.
Camlin, founded in 1931, started as a small ink manufacturing unit in Mumbai. Today, as part of Kokuyo Camlin, it is one of India's most recognised art and stationery brands, known for its watercolours and markers.
Nataraj pencils have been a classroom staple since 1961. The iconic yellow and black 621 HB pencil is arguably the most recognisable pencil in India, with millions produced every year.
Classmate, launched by ITC in 2003, quickly became India's number one notebook brand by focusing on consistent paper quality and student-friendly pricing. Their Pulse series remains a bestseller.
Cello pens, part of the BIC group, brought the smooth-writing Butterflow and Pinpoint pens that became exam-day favourites across the country.
These brands continue to innovate while staying true to what made them household names: quality products at prices that every Indian family can afford.